Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side tracking as a way to improve their data collection processes. While it requires more technical knowledge than regular GTM and may present added expenses, it can cause higher accuracy and more reputable data
Pixel monitoring makes use of a piece of code to sign up conversions on your website. It's simple to set up and much less vulnerable to ad blockers.
1. Extra accurate information
The typical technique of tracking conversions on a website, utilizing pixels, is having trouble with altering browser personal privacy policies. This suggests that the data being sent to Google Ads, Facebook Manager and various other platforms is less exact than it should be.
Server-side tracking is an extra secure choice that aids to bypass these restrictions, as it's packed from your very own domain name and treated as first-party code, implying it's much less likely to be affected by advertisement blockers or various other security procedures. This gives much more precise information and a more complete photo of customer trips across networks.
Additionally, this sort of monitoring enables services to track conversions beyond the website, such as telephone call and in-store gos to, which can be challenging for pixel-based monitoring. This versatility offers online marketers extra ownership over the data they send, and makes it much easier to adhere to various data legislations. It's additionally a lot less vulnerable to fraudulence, as it's more difficult for deceptive actors to manipulate the system by altering the postback link.
2. Much better control over data.
Server-side tracking enables services to collect and enrich data prior to sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can assist marketing professionals make more informed advertising and marketing decisions.
Typical pixel tracking depends on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently obstructed by advertisement blockers, which can lead to information collection disruptions and incorrect outcomes. Server-side monitoring enables companies to bypass these constraints and offer precise, regular information that is much less prone to interference.
This marketing attribution software type of tracking additionally permits services to track conversions that occur outside of the website, like telephone call and in-store purchases. This is important since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is more reliable for organizations looking for to adjust to these modifications.
3. Less susceptible to fraud
Server-side tracking enables organizations to adjust information hauls before it reaches third party endpoints, boosting security and personal privacy. This is particularly essential as various web browsers and platforms significantly change just how they deal with cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your website.
On top of that, server-side tracking allows you to catch user information directly on your own web servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your web site's server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel tracking is a different approach that utilizes a small piece of code on your webpage to gather information from individuals.
4. Simpler to carry out
Server-side monitoring is a data collection process that takes place on the website's very own web server, bypassing web browser restrictions. This suggests that data gathered by the website/app is first sent out to the server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it decreases the extent of information monitoring and gives organizations a lot more control over transmission, making it generally much more trustworthy. Therefore, it's much less prone to data difficulties triggered by points like a busted connection or an active ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your service can accumulate real-time conversion information similarly that you would with pixels or a cookie, but this is then passed directly to your advertising and marketing devices on the web server. This permits you to have even more accurate data and helps guarantee compliance with privacy policies such as GDPR. Additionally, it likewise prevents the monitoring constraints enforced by internet browsers and advertisement blockers.